Platform and aggregator Groove power up partner network and extend international reach – European Gaming Industry News

2022-07-08 09:03:24 By : Mr. Andy J

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Platform and aggregator Groove has reported a strong start to 2022 with the addition of several new game partners, adding further revenue drivers to the popular platform and bringing Groove’s supplier base to over 90 game developers.

The new partners include innovative games studios serving distinct niches as well as established brands with dynamic publishing schedules including NGP, Playbro, Thunderspin, Lotto Instant Win, Inbet Virtuals, Zeusplay, Superlotto Games, JustPlay, and CT Interactive.

Groove is the content provider of choice to over 70 big industry names and has now brought more innovative content to the global market under these new partnerships, with several of the new partners having been specifically selected for their specialist approach and for further broadening Groove’s game content range to generate even more player appeal.

Groove’s ever-expanding collection of games from latest releases to time-worn classics is rapidly becoming one of the biggest content platforms and the company is adding to the portfolio at a rapid rate through progressive partnerships. High-quality maths, cool graphics, compelling storylines and an assortment of new promotions, activations, bonuses and jackpots are now available from the new game partners.

Groove’s powerful platform includes thousands of casino games as well as a wealth of aggregated content ranging from slots, online casino and live casino, to poker and table games, that operators can access via easy integration to drive player engagement and revenue.

Groove provides a holistic set of solutions for multichannel B2B iGaming covering online and mobile gaming across all devices. The company has rapidly built a powerful operator cluster around its technology and is supported by one of the strongest technical teams in the industry.

Yahale Meltzer, COO at Groove said: “Groove has an established international network and presence which has been strengthened by this spate of new partner relationships. We are adding over 100 new games every month alongside our expanded partnership base, making our portfolio one of the most compelling choices out there.”

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The latest addition to Blueprint Gaming’s hugely successful 7s Deluxe family has launched with a fourth reel and a flaming 81 ways to win in 7s Deluxe Wild Fortune Play.

While the look of previous 7’s Deluxe games has been retained with Bells, Fruit and of course 7’s, the feel of the gameplay is fresh and exciting with a markedly different experience for regular 7’s Deluxe players. Blueprint’s addition of a fourth reel, Super Ways and the Fortune Play mechanic has reinvigorated this recognisable brand.

Gone are the fixed lines of older 7s Deluxe family titles, replaced with Super Ways and 81 unique winning combinations, while Wilds can multiply wins by up to x8.

Fortune Play makes another welcome appearance and offers a spin on an enhanced reel set, with wilds landed transferring to subsequent reels, giving even more chance for those big multiplying wins.

7s Deluxe Wild Fortune Play belongs to one of several big successful Blueprint game families that entertain players and delight operators with their mix of easily recognisable brands. With each new iteration, they continue to deliver new, fun ways to engage existing players and newcomers to the fold.

Jo Purvis, Director of Key Accounts and Marketing UK at Blueprint Gaming, said: “It’s fantastic to see the 7s make a much-anticipated return. The fiery fun that has been offered by its predecessors is back too, this time with a host of new gameplay and, of course, Fortune Play”

“Our talented dev team knows exactly how to ensure our game IPs keep on giving and 7s Deluxe Wild Fortune Play is no exception.”

NetEnt and Red Tiger today announced that they have partnered with South African operator, Supabets.

Launched back in 2008, Supabets is a successful African based land and online betting and gaming company. It operates across South Africa, Ghana, Tanzania, and Zimbabwe.

This new deal will see Supabets become the first operator in the South African market with a slots selection. Having worked closely with the market regulator, the Mpumalanga Economic Regulator (MER), NetEnt and Red Tiger will now be supplying Supabets with an initial 175 games of its world class slot portfolio.

Having already partnered with Evolution for its suit of Live games, the new announcement strengthens the bonds between the two companies, as Supabets now expands into the slots world.

Marc Palxton-Harrison, Managing Director at Intelligent Gaming said: “We are ecstatic to finally have MER approval for the launch of the NetEnt and Red Tiger world class slots offering. We are confident they will do very well with Supabets and we look forward to adding the portfolio to our remaining SA clients.”

Dean Finder, Chief Executive Officer at Evolution Services SA said: “We are delighted that we have the opportunity to expand our partnership with Supabets and that they will now have access to our portfolio of NetEnt and Red Tiger slot games. We hope their players will enjoy the diversity of the portfolio, as there truly is something available for everyone to enjoy.”

White Label casino licensees first to land ocean-themed Mega Don slot

 Casinos using iGaming Group’s White Label Solutions are set to be the first in the industry to get their hands on Mega Don, the latest blockbuster game from Play’n GO.

The Shark-infested slot goes live across 35 multi-licensed sites today on an exclusive basis for one month as part of the platform provider’s extensive product portfolio.

With up to 1024 ways to win and a 10,000x bet potential pay-out, the title also features a host of super high paying and upgrade symbols that guarantee a frenzy of fishing fun for players.

It joins a growing list of popular Play’n GO games available with iGG, including fan favourite Book of Dead and the Reactoonz series, as well content from a string of other high-performing studios.

Phil Pearson, COO of iGG White Labels, said: “We always strive to get the best promotions and exclusives for our casino sites. Partnering with Play’n GO is very exciting because they come equipped with a great slot catalogue and continue to be in the top two providers list, in almost every market.

“While I’m sad Mega Don isn’t a slot about an overly large mafia lord who eats people, or a story about the rise of Don Cheadle, or a slot only about Donald Trump’s appendage, we think it will perform very well.”

Char Miliziano, Head of Games at Play’n GO, added: “Mega Don is a mix of brilliant features, exciting game play and nostalgic entertainment, which will entice and engage players in equal measure.

“We’re keen to see how it performs with iGG’s partners in the coming weeks and look forward to further mutually beneficial collaborations in the future.”

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