With the Prime Early Access Sale (aka Amazon’s October Prime Day) well underway, there are many fantastic Prime Day toy deals to help you get those holiday wish lists started. We’re seeing plenty of sweet baby deals on infant toys, toddler favorites on sale and big kid fun, too, including board games and active toys alike.

Today and tomorrow's Prime Day toy deals are a great opportunity to kick off your holiday shopping. Personalised Promotional Gifts

As the baby and kids gear editor at Forbes (and a mom to three kids under the age of 10), here are my favorite Amazon Prime Day toy deals to shop over the next two days. And while you’re at it, don’t forget to check out the other top Prime Day deals available right now.

Kids never tire of opening these well-dressed LOL dolls and their accessories—and this suitcase comes with over 60 items to open. It’s a big-ticket item sure to thrill a 4- to 6-year-old kid, and it’s discounted to $54.

They’ll never ask you where the crayons are again with this handy art supplies set that neatly folds up for storage. Snag this 140-piece coloring set from Crayola for $20 in this Amazon Prime Day toys deal.

Whenever Magna-Tiles go on sale, I snag a set (or two) to stockpile as holiday and birthday gifts, because these magnetic building blocks are popular with every kid I know from about age 3 and up. Get this mega set during the Prime Early Access Sale for 20% less. I love that it comes with wheels for building cars, too.

This deeply discounted Calico Critters house is a steal at 60% off during Prime Day. If you have a Calico Critter fan, this pretty little cottage—which includes plenty of furniture and several figures—is sure to inspire hours of imaginary play.

Your toddler will be proud to push this colorful VTech walker around the living room. It’s a steal among Amazon Prime toy deals and a perfect gift for babies this October. The walker’s colorful spinners, sorters and buttons provide endless stimulation, and its activities help foster a fundamental understanding of movement.

This wooden play-food set includes ready-to-cut slices of cake, removable candles and toppings, a cake plate and even a server for those imaginative celebrations. And of course, now they can celebrate their birthday as often as they like.

Now that they’re old enough to obsess over superheroes, give them this six-figure multipack so they can play with their favorite Marvel Comics characters in action figure form. Each 12-inch figure features five to seven points of articulation.

Skip Hop’s colorful teething toy comes with textures, sounds and patterns to keep the little one in your life occupied, whether sitting at home or on the go. It attaches to a stroller, car seat or carrier for endless enjoyment, and customers report successfully throwing it in the wash for a quick clean every now and then.

The dollhouse you played with as a kid has nothing on this modern 12-inch doll paradise. This KidKraft house lights up, makes sounds and even features a pool along with 36 accessories—and is perfect for playing for hours on end.

This is the ultimate gift for the Paw Patrol enthusiasts in your home. This three-foot-tall transforming tower set has tons of features, with lights and sounds that bring the structure to life. Add in the figures, cars and accessories, and you have a recipe for hours of entertainment for your child.

Not unlike the Magna-Tiles you played with as a kid, this 100-piece set includes a series of shapes with magnetic edges that snap together, allowing your little one to build anything and everything that comes to mind.

This Melissa & Doug interactive experience takes the form of a wooden play kitchen complete with a stove, oven, microwave, sink and even a refrigerator with a working ice dispenser. Of course, it’s only dispensing two included “ice cubes” but the experience is immersive enough to keep the little ones busy for hours. And best of all, it comes with ample storage space for easy cleanup.

While this four-in-one robot toy might look simplistic upon first glance, it’s actually packed with activities for babies to explore, each of which comes together to build the robot structure. Press any button on the bot to send it moving forward, and listen in as it plays over 120 songs, sounds and phrases to facilitate early development.

This set of twin baby dolls (officially named Luke and Lucy) make for the perfect first dolls as the kids learn to nurture, cuddle and foster those important emotional skills. Perfect for those from 18 months up to five years, these 15-inch baby dolls come with removable rompers and caps and pacifiers.

Before they graduate to two-wheeled forms of transportation, start them off with this durable, three-wheeled kick scooter. The scooter can adjust to four heights, and it has LED light-up wheels. Available in five colors, this is the perfect means of helping them expel all that pent up energy.

Tracking energy innovators from Houston, Texas. Forbes reporter since 1999. 

Follow me on Twitter @chrishelman

I’m a digital media executive recognized for building engaging content experiences that delight and inspire audiences. As Chief Product Officer of Forbes, I lead a team of world-class product managers, designers, e-commerce leaders, and other experts focused on building the products that shape the Forbes brand across the web, mobile, social, and emerging platforms.

I am an accomplished author, journalist, and photographer who specialized in consumer technologies. Please visit my website at www.JasonRich.com and check out my eBook, \"iPhone 13 Pro Max Digital Photography\" (www.iPhoneBookShop.com). I am also the author of The Remote Worker's Handbook (Entrepreneur Books) that'll be published in March 2023.

For product reviews, gift ideas, and latest deals, Subscribe to the Forbes Finds newsletter.

I’m the Deputy Editor for Forbes Vetted and though I started out in New Jersey, I am currently living in Los Angeles. After college, I served in the Air Force where I operated satellites, taught space operations and performed space launch planning. 

After that, I spent eight years as a content lead on the Windows team at Microsoft. As a photographer, I have photographed wolves in their natural environment; I have been a scuba instructor; I co-hosted several podcasts including the popular Battlestar Recaptica. Currently, I'm one half of a podcast called Rick and Dave Control the Universe. 

I am the author of nearly three dozen books about photography, mobile tech, and more; I’ve even authored an interactive storybook for kids. I have contributed to sites including CNET, PC World and Business Insider before joining Forbes Vetted.

I am a staff writer for Forbes Vetted who primarily covers deals and consumer shopping. I previously worked as a deals staff writer for Wirecutter, and my byline has also appeared in the New York Times. When I’m not scouring the web for consumer news, you can find me cooking, crafting, or reading.

For product reviews, gift ideas, and latest deals, Subscribe to the Forbes Finds newsletter.

 I’m a lifestyle writer and editor from Los Angeles.

After graduating from Vanderbilt University, I returned home and worked for several years in the entertainment industry. Eventually, I opted to pursue my passion for content and began working with a startup called Soothe to help develop their content strategy and brand voice. In 2017, I moved on to utilize both my experience in entertainment and writing at PureWow. Over my three plus years there, I spearheaded celebrity interview coverage and penned personal essays as well as beauty, fashion, family and home stories. Once I became a mother, it felt like the optimal time to forge my own path. 

Since then, I’ve contributed to Forbes, Parents, PureWow, AOL, Business Insider and Parenting. I’ve also consulted for clean beauty startup Abaci Organic and on-demand styling app dressCODE. 

When I’m not typing away, you can find me chasing my son, taking long walks with my dog (sometimes my cat joins!), enjoying an Aperol Spritz with my husband, or doing philanthropic work. Like a typical Angelino, I love exercising, spending time outdoors and complaining about traffic.

For product reviews, gift ideas, and latest deals, Subscribe to the Forbes Finds newsletter.

I am an accomplished author, journalist, and photographer who specialized in consumer technologies. Please visit my website at www.JasonRich.com and check out my eBook, \"iPhone 13 Pro Max Digital Photography\" (www.iPhoneBookShop.com). I am also the author of The Remote Worker's Handbook (Entrepreneur Books) that'll be published in March 2023.

For product reviews, gift ideas, and latest deals, Subscribe to the Forbes Finds newsletter.

I've been in the games media industry since 2015 and have worked as a team leader and games editor focusing on PlayStation, Xbox, and Android games.

Born and raised in Canberra, Australia, I lived in France and Minnesota before eventually landing in sunny California. I’ve written for a range of online publications, including Digital Trends, Business Insider, and TechRadar, and while my expertise lies firmly in tech, I’m always looking for a new writing challenge. When I’m not writing about tech, I can usually be found producing new music, nerding out over the latest Marvel movie, or figuring out how I can make my home smarter. I write for Forbes Vetted. If you buy something using a link on this page, Forbes Finds may receive a small share of that sale.

Magic Cube Figures For product reviews, gift ideas, and latest deals, Subscribe to the Forbes Finds newsletter.